How to Raise Domain Authority (and Why It Matters for SEO)
With nearly 2 billion websites, distinguishing quality content from outdated, untrustworthy, or just plain sketchy websites is becoming increasingly important. But how?
Domain authority, an SEO phrase, determines your website’s search engine authority.
Domain Authority?
Google needed an objective way to compare and rank all sites with content relevant to a search query to organize the millions, now billions, of websites on the internet.
That’s why Google created PageRank, a rating system that scores every website based on its usefulness, relevance, and trustworthiness. SEOs call this number a site’s authority, authority score, or domain authority (DA for short).
Domain Authority Measurement: How?
DA calculation is difficult. On a logarithmic scale of 0 to 100, 0-20 is a poor domain authority score, 20-50 is average, 50-80 is good to very good, and 80-100 is very high.
Search engines Favour domains with high DA. Moz, the SEO tool that coined “domain authority,” was the first to try to reverse engineer Google’s ranking scores. Its algorithm, and many others, consider:
Site authority: The quality and credibility of your site’s information and if it was written or endorsed by a subject-matter expert.
Backlink profile: The amount, quality, and relevance of inbound links to your site from other websites. This metric only considers links Google can index. No follow links don’t affect rankings; thus they’re excluded.
Link profile: Your site’s internal and external links’ number, quality, and relevance (links from a page on your site to a third-party website).
Organization: Your website should be easy to use and well-organized.
DA PA Checker
Go to Moz’s free domain SEO analysis tool, enter your domain (URL) in the search field at the top, and click Analyze domain to find out your domain authority.
The DA PA checker can find any website’s DA score. Moz shows your spam score, linking root domains, and domain authority score.
Moz is the most prominent domain analysis tool and the SEO business that invented the domain authority measure, but there are other link explorer programs with subtle modifications.
Top picks:
Website Authority Checker: Ahrefs Ahrefs enables unlimited domain rating searches without registration.
LinkGraph Bulk DA Checking Tool: Inspect up to 10 websites and web pages at once with LinkGraph.
Semrush Domain Overview Tool: Comparing domains, growth over time, and organic traffic by market offers you an overview of your competitor or prospective customer’s strengths and weaknesses.
4 Easy Strategies to Improve Domain Authority for Your Website
Domain authority takes time to improve. As website owners invest in SEO and content marketing, our best advice is to remain patient. Quality takes time. Ranking well takes longer. You guessed it—increasing DA takes time.
On-site SEO encompasses everything a visitor sees and interacts with. This category is huge! Building good domain authority starts with proper site setup. Invest in a clean, user-friendly, well-organized, and easy-to-navigate site. Google ranks user experience highly!
Optimized for desktop, tablet, and mobile devices.
has a pleasant front page, an easy-to-navigate header menu, and is transparent about the site or business’s mission, who runs it, what it offers, and how it benefits (e.g. pricing).
Is at a business-related URL.
After that, fill it with high-quality, keyword-optimized, header-tagged material.
Page-specific title tags and meta descriptions.
Alt-text-enabled photos, movies, and infographics.
Every page and article has relevant internal and external links. Internal links assist search engines scan and index your content and increase user engagement and time on site, which boosts DA and site value.
Off-Site SEO
Off-site SEO involves online behaviors that affect your site’s DA. Backlinks dominate off-site SEO.
Your backlink profile shows the quality, relevancy, and authority of all links to your website. High-quality backlinks from reputable topic websites boost DA.
Tech SEO
Technical SEO, the third leg of the SEO triangle, is vital to a site’s domain authority.
Google ranks sites based on various aspects of the user experience. Technical SEO helps!
Make sure your site:
Load time optimized. A dial-up-loading webpage frustrates users and search engines.
SSL secure. Sites with https URLs are secure. Most hosts or website managers may easily put this up with a plugin.
Sitemap submitted to Google Search Console and Bing Webmaster Tools.
Social Media Activity
Social media’s importance to SEO is debatable. Strong social media presence is linked to high Google rankings. Yet Google has yet to specify whether this is a causative relationship—i.e., that its algorithm uses social media activity as a ranking factor—or correlation—i.e., a large and active social media audience generates more traffic to a site’s content, which indicates to Google that it’s useful.
Business Domain Authority Optimization
Domain authority compares your site to others in your niche and predicts how likely you are to rank for keywords crucial to your business in search engine result pages.
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